Services

STRATEGY WIND-TUNNELING

Future-proofing strategy is vital for agility and long-term success in the face of uncertainty and constant change. Our strategic wind-tunneling service provides a lean method to stress-test existing strategy and assess future effectiveness and robustness.

It allows to identify gaps and blind spots as well as robust elements, and to identify emerging strategic opportunities and risks. By prioritizing these, we help companies to focus on what's key and define required adaptations of existing strategy to leverage opportunities and mitigate risks. 

What

Strategic wind-tunneling in action 

Most organizations follow a traditional approach to strategic planning, i.e. they optimize for an expected future and adapt periodically, risking to: 

  • Not be prepared for future change and uncertainty
  • Oversee blindspots and gaps in the current strategy
  • Miss strategic opportunities and risks beyond the regular strategy cycle
StrategicWindtunneling-Challenge

We deliver a structured methodology:

  1. Future developments: Identify future developments in the external environment (key drivers / scenarios) 
  2. Strategy stress-test: Identify emerging opportunities and risks (EORs) by assessing current strategy against future developments 
  3. Prioritization and Initiatives: Prioritize EORs, define response initiatives and plan implementation
StrategicWindtunneling-Approach
  • Future developments report: Key trends and their future developments described as drivers of change, and/or alternative scenarios
  • Strategic opportunities and risks related to future developments derived from the stress-test
  • EOR Portfolio: Assessed and prioritized EORs represented in a portfolio view
  • Concrete actions to leverage opportunities and mitigate risks
StrategicWindtunneling-Outcome

Example Timeline

Project duration: 8-10 weeks

Week 1-5

Identification of Future Developments

Week 5-8

Stress-testing the Strategy 

Week 8-10

Prioritization & Initiatives

Julia

Want to know more about Strategic Wind-Tunneling? Talk to Julia Schmidt, Senior Consultant Strategic Foresight

Schedule call now
Cases

DRIVING IMPACT THROUGH Strategic Foresight