Discover Future Business Opportunities

Identifying new business opportunities and building a future-proof innovation portfolio is key for long-term success. With our structured Foresight-Driven Innovation approach, we enable organizations to understand the key trends impacting their business in the future, create alternative scenarios and identify emerging customer needs and possible value propositions.

The resulting portfolio of assessed and prioritized opportunities sets the starting point for in-depth exploration, market validation and building the businesses of tomorrow.

Challenge Approach Deliverables

Struggle of identifying robust, future-proof business opportunities:

Alternative future developments, e.g., changing customer needs, regulation and competition are not considered
Focus often lies on immediate needs and short-term gains
Innovation portfolio is not balanced across safe bets and big bets to de-risk investments

We deliver a structured methodology:

Trend analysis: Identify future developments and influencing factors
Scenario creation: Develop different futures for the industry or focus area
Search field & opportunity area identification: Define the focus for innovation and future growth
Future robustness assessment: Assess opportunities across scenarios and against strategic and capability fit

Trend insights: Overview of key development and influencing factors
Scenario documentation: Description and visualization of alternative futures (various formats)
Search fields & opportunity areas: Description of emerging customer needs and possible value propositions (optional: market sizing)
Assessment portfolio: Visualization of market potential, future robustness and internal fit for decision making