AI in Innovation

DRIVEN BY HUMANS,
POWERED BY AI

Real Projects, Real Impact

Having reviewed and tested multiple tools and approaches, we know where AI has the biggest impact, and where human collaboration is key. That’s why our future-centric business building approach is always driven by humans, but powered by AI - for optimal results in our client projects and internal work.

WE HAVE INTEGRATED AI  DEEP INTO OUR METHODOLOGY

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Take market research, for example: with AI, we can accelerate key steps, analyze vast amounts of data with ease, and deliver insights in more immersive and engaging ways.

AI enables

  • Rapid analysis of datasets for quant. insights
  • Scraping digital sources for user needs
  • Enriching data with synthetic research
  • Automating tasks like transcriptions

Humans ensure

  • Real interactions to capture cultural nuances
  • Focus on specific, actionable behaviors over generic data
  • Critical thinking to interpret ambiguous or conflicting data

1. IDENTIFYING OPPORTUNITIES

Trend Intelligence

AI enables

  • Real-time monitoring of global trends and technologies
  • Pattern recognition across industries and markets
  • Automation and acceleration of trend clustering/ categorization

Humans ensure:

  • Contextual interpretation of trends for specific industries and strategic goals
  • Prioritization of trends based on relevance, feasibility and impact
  • Incorporation of nuanced, culturally specific insights

Opportunity Exploration

AI enables

  • Identification of market gaps by analyzing compet. data and consumer feedback at scale
  • Synthesis of large datasets to reveal hidden connections and unmet needs
  • Ideation of initial opportunity spaces or solution concepts

Humans ensure:

  • Strategic framing of opportunities aligned with business objectives
  • Collaborative workshops to validate and refine AI-generated opportunity spaces
  • Deep dives into stakeholder needs and motivations for tailored opportunity identification

2. DEVELOPING & VISUALIZING CONCEPTS

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  • Data volume transferred in each case
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  • Language and version of the browser software.

3. BUILDING & ACCELERATING SOLUTIONS

When using the website for informational purposes, i.e. simply viewing it without registering and without you providing us with any other information, we process the personal data that your browser transmits to our server. The legal basis is Art. 6 para. 1 p. 1 lit. f GDPR. The legitimate interest lies in the technical feasibility of your request and securing the website against attacks. The data described below is technically necessary for us to display our website to you and to ensure stability and security and must therefore be processed by us:

  • IP address
  • Date and time of the request
  • Time zone difference from Greenwich Mean Time (GMT)
  • Content of the request (page visited)
  • Access Status/HTTP Status Code
  • Data volume transferred in each case
  • Previously visited page
  • Browser
  • Operating system
  • Language and version of the browser software.

4. SCALING VENTURES

When using the website for informational purposes, i.e. simply viewing it without registering and without you providing us with any other information, we process the personal data that your browser transmits to our server. The legal basis is Art. 6 para. 1 p. 1 lit. f GDPR. The legitimate interest lies in the technical feasibility of your request and securing the website against attacks. The data described below is technically necessary for us to display our website to you and to ensure stability and security and must therefore be processed by us:

  • IP address
  • Date and time of the request
  • Time zone difference from Greenwich Mean Time (GMT)
  • Content of the request (page visited)
  • Access Status/HTTP Status Code
  • Data volume transferred in each case
  • Previously visited page
  • Browser
  • Operating system
  • Language and version of the browser software.
Applications

Smart Tools for Smarter Innovation

In addition to widely used research tools like ChatGPT or Perplexity, we apply a diverse set of AI tools to enhance storytelling, accelerate prototyping, simulate user behavior and extract actionable insights at scale.

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AI Scenario Videos

Immersive Al generated videos that bring future scenarios to life to enhance future-centric innovation and strategy processes and promote future-oriented thinking.

Tools: Runway ML Pika Labs
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SCRAPING

Automated collection of digital data, such as customer reviews or competitor prices, to uncover trends and pain points. Combined with Al, it turns raw data into actionable insights.

Tools: Scrapy Beautiful Soup Octoparse
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Synthetic users

Use of Al-generated user profiles to simulate behaviors and preferences, enabling data-driven innovation and tailored and validated solutions without solely relying on real user data.

Tools: Custom ChatGPTs Synthetic Users Rehab AI
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AI generated prototypes

Quick, iterative generation of wireframes, mock-ups, landing pages etc. to validate solutions, as well as ad-hoc adjustments based on real user feedback.

Tools: Midjourney Figma Framer / Uizard
Tim

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