ANTICIPATING FUTURE REGULATION THROUGH BACKCASTING

Challenge

Our client, a global FMCG company operates in a highly regulated environment and is well equipped to monitor and act on regulatory changes in its core business.

However, with new propositions in the pipeline, the client is moving into regulatory areas that are less familiar and may follow different dynamics. This creates the need to manage also new fields of regulation that could become relevant with future innovations.

Approach

We supported the client in integrating a future-backwards (backcasting) perspective into its existing regulatory anticipation framework. Using a tailored, approach, we helped explore longer-term regulatory developments (5–10 years), identify potential triggers, and assess future risks and opportunities. This complemented the client’s present-forward view.

Outcome

• Updated long-term regulatory scenarios
• Identified regulatory issues and triggers
• Comprehensive impact and risk assessments
• Initial actions to prepare for future regulatory shifts