Project Case

FUTURE-PROOF SITE STRATEGY FOR BU PEOPLE & EMPOWERMENT

Foresight Strategy
TÜV NORD GROUP logo
E.ON logo

Challenge

With over 20+ offices around germany, the Business Unit People & Empowerment of the TÜV NORD GROUP is offering training and consultancy services across all industries. 

As their business environment is driven by continuous change, also their site and product portfolio needs to stay up-to-date to fulfill current and future demands.

TÜV Nord - Assessing
A chart assessing four key factors of the TÜV Nord Location Strategy approach. The factors and their 5-star ratings are: 1. Profitability with 3 stars, 2. Core Industry Attractiveness with 3 stars, 3. Location Attractiveness with 3 stars, and 4. Network Role with 3 stars

Approach

To build a future-proof site strategy for growth, we reviewed their current product portfolio in the light of the top 55+ trends driving transformation across their business environment, and analysed each location through a customized and rigid scoring system on commercial success, current customer base and other strategic dimensions.

Outcome

The final site strategy contained:

  • 9 future markets offering growth opportunities to build up new products and 4 future markets to closely monitor
  • 19 cross-location and additional site specific measures to further improve overall business performance (on leadership and site level)
  • 10 strategic pillars derived from the portfolio and location analysis

 

2x2 strategy matrix showing TÜV Nord location strategy outcomes. Axes are Theme of Priority (Prio 1-4) and Degree of Implementation (Very high-Very low). Quadrants: Maintain, Add to Portfolio, Reduce, and Observe. Activities are marked by green dots
20

Weeks project duration

55+

Key trends affecting the business unit

19

Strategic cross-location measures

10

Pillars of a future-proof site strategy for growth

Cases

DRIVING IMPACT THROUGH INNOVATION AND GROWTH