Services

OPPORTUNITY
IDENTIFICATION

Identifying new business opportunities and building a future-proof innovation portfolio is key for long-term success. With our structured Foresight-Driven Innovation approach, we enable organizations to understand the key trends impacting their business in the future, create alternative scenarios and identify emerging customer needs and possible value propositions.

The resulting portfolio of assessed and prioritized opportunities sets the starting point for in-depth exploration, market validation and building the businesses of tomorrow.

What

Opportunity identification in action 

Struggle of identifying robust, future-proof business opportunities: 

  • Alternative future developments, e.g., changing customer needs, regulation and competition are not considered
  • Focus often lies on immediate needs and short-term gains
  • Innovation portfolio is not balanced across safe bets and big bets to de-risk investments
Opportunity Identification Challenge

We deliver a structured methodology:

  1. Trend analysis: Identify future developments and influencing factors 
  2. Scenario creation: Develop different futures for the industry or focus area 
  3. Search field & opportunity area identification: Define the focus for innovation and future growth
  4. Future robustness assessment: Assess opportunities across scenarios and against strategic and capability fit
Opportunity Identification Approach
  • Trend insights: Overview of key development and influencing factors
  • Scenario documentation: Description and visualization of alternative futures (various formats)
  • Search fields & opportunity areas: Description of emerging customer needs and possible value propositions (optional: market sizing)
  • Assessment portfolio: Visualization of market potential, future robustness and internal fit for decision making
Opportunity Identification Outcome

Example Timeline

Project duration: 8-16 weeks

Week 1-2

Trend Analysis

Week 3-4

Scenario Development

Week 5-6

Opportunity Identification

Week 7-8

Robustness Application

Dominik

Want to know more about Opportunity Identification? Talk to Dominik Krabbe, 
Manager Foresight, Strategy & Innovation

Schedule call now
Cases

DRIVING IMPACT THROUGH INNOVATION AND GROWTH

Future of AI

Technology Company

Exploring Future AI-related Business Opportunities

We identified future opportunity areas for leveraging AI in efficiency improvements and new business creation.

Sparkademy

Our own Venture: Sparkademy

Training the Leaders of Tomorrow, at Scale

Sparkademy is a learning platform, transforming corporate teams with the best of in-person, online, and on-the-job training.

Explore
Technology Conglomerate cover

Multinational Technology Conglomerate

Identifying Investable Opportunities

We identified and validated automation opportunities by combining market research, expert insights, and customer input - enabling data-driven decisions for new businesses.