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PRIVACY POLICY

Bluemorrow protects your privacy. This privacy policy applies to the use of our website and our online registration service. They govern data collection, processing and use. If you use our website or online registration service, you agree to this Privacy Policy.

If you have any questions about this privacy policy or how we treat personal data, please contact us. Write an e-mail to hello@bluemorrow.com or by letter to Bluemorrow, Wallstraße 15A, 10179 Berlin, Germany.

General information

As a rule, it is possible to use our website without providing personal data. If personal data (such as name, address or e-mail address) is collected on our pages, this is always done on a voluntary basis. We also collect navigation information. This is data about your computer and your visit to our website, in particular your IP address, your location, the browser you are using, referral source, length of your visit and pages you have opened.

In addition to other uses set forth in this Privacy Policy, we may use personal information to improve your browser experience by personalizing the Web pages and improving the registration service. By completing a registration form on our website, you consent to receiving e-mails from Bluemorrow. The e-mails contain information about useful content and offers. We will not make your personal data, which we process for sending the e-mails, available to third parties.

You can unsubscribe from these e-mails at any time with effect for the future:

  • by clicking on the unsubscribe link contained in every e-mail
  • by e-mail to hello@bluemorrow.com
  • by letter to Bluemorrow, Wallstraße 15A, 10179 Berlin, Germany

Information on the collection of personal data

In the following, we inform you about the collection of personal data when using our website. Personal data is all data that can be related to you personally, e.g. name, address, e-mail addresses, user behavior.

The person responsible pursuant to Art. 4 para. 7 of the General Data Protection Regulation (GDPR) is Bluemorrow, Wallstraße 15A, 10179 Berlin, Germany, hello@bluemorrow.com.

We do not use any procedures for automated decision-making including profiling pursuant to Art. 22 para. 1 and 4 GDPR. If we use commissioned service providers for individual functions of our offer or would like to use your data for advertising purposes, we will inform you in detail about the respective processes below.

 

Your rights
You have the following rights against a data controller in respect of personal data relating to you:

  • Right to information,
  • Right to rectification or erasure,
  • Right to restriction of processing,
  • Right to object to processing,
  • Right to data portability.

You also have the right to complain to a data protection supervisory authority about our processing of your personal data. 

 

Objection or revocation against the processing of your data
If you have given your consent to the processing of your data, you may revoke this consent at any time. Such a revocation affects the permissibility of the processing of your personal data after you have expressed it to us. The permissibility of the processing of your data up to the time of your revocation remains unaffected.

Insofar as we base the processing of your personal data on the balance of interests, you can object to the processing. This is the case if the processing is not necessary, in particular, for the performance of a contract with you, which is shown by us in each case in the following description of the functions. When exercising such an objection, we ask you to explain the reasons why we should not process your personal data in the way we have done. In the event of your objection, we will review the situation and either cease or adjust the data processing or show you our compelling legitimate grounds for continuing the processing.

When your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing.

 

Collection of personal data when visiting our website

When using the website for informational purposes, i.e. simply viewing it without registering and without you providing us with any other information, we process the personal data that your browser transmits to our server. The legal basis is Art. 6 para. 1 p. 1 lit. f GDPR. The legitimate interest lies in the technical feasibility of your request and securing the website against attacks. The data described below is technically necessary for us to display our website to you and to ensure stability and security and must therefore be processed by us:

  • IP address
  • Date and time of the request
  • Time zone difference from Greenwich Mean Time (GMT)
  • Content of the request (page visited)
  • Access Status/HTTP Status Code
  • Data volume transferred in each case
  • Previously visited page
  • Browser
  • Operating system
  • Language and version of the browser software.

 

Processing of data on your end devices ("Cookie Policy")
Cookies are stored on your terminal device when you use our website. Cookies are text files or information in a database that are stored on your hard drive and assigned to the browser you are using so that certain information can flow to the body that sets the cookie. Cookies cannot execute programs or transmit viruses to your computer, but are primarily used to make the website faster and more user-friendly. 

  • Transient cookies: Such cookies, especially session cookies, are automatically deleted when the browser is closed or by logging out. They contain a so-called session ID. In this way, various requests from your browser can be assigned to the joint session and your computer can be recognized when you return to our website.
  • Persistent cookies: These are automatically deleted after a predefined duration, which is set differently depending on the cookie. You can view the cookies set and the duration at any time in the settings of your browser and delete the cookies manually.
  • Necessary cookies are absolutely essential so that the telemedia service you expressly requested can be provided. Without these techniques, our website cannot be displayed (completely correctly) or the support functions could not be enabled. They cannot be deselected. The legal basis is § 25 para. 2 no. 2 TTDSG, Art. 6 para. 1 lit. f GDPR. The legitimate interest is the technical requirements for the presentation of the website.

We only set further cookies after your consent, which you can select on your first visit to our website via the so-called cookie consent tool (cookie banner). The functions are only activated in the event of your consent. The legal basis for this processing is § 25 para. 1 TTDSG, Art. 6 para. 1 p. 1 lit. a GDPR. The revocation of your consent is possible at any time without affecting the permissibility of the processing until the revocation.

Contacting

You can contact us by e-mail or via the booking a call form on our website. In this case, the data you provide will be stored by us in order to answer your questions. There is no obligation to provide personal data. A possible consequence of not providing this data is that we may not be able to process your request or answer your enquiry in the desired manner.

The legal basis for data processing for enquiries by email is Art. 6 para. 1 lit. f GDPR. The legitimate interest lies in opening up contact options and participating in standard communication channels. 

HubSpot
Our website uses HubSpot, an online marketing service provided by HubSpot Inc, 25 First Street, Cambridge, MA 02141 USA ("Hubspot"). We use this integrated software solution for our own marketing purposes and lead generation. This includes, but is not limited to, email marketing which governs the sending of newsletters as well as automated mailings, social media publishing and reporting, contact management such as benefit segmentation and CRM, landing pages and contact forms.

We primarily record the interactions between you as a user of the website and our website with the help of cookies, data on the device/browser, IP addresses and website or app activities. Any data beyond this is deleted as soon as it is no longer required to achieve the purpose for which it was collected.

The legal basis for the collection and further processing of the information is your consent (Art. 6 para. 1 p. 1 lit. a GDPR). The revocation of your consent is possible at any time without affecting the permissibility of the processing until the revocation. There is no obligation to provide the personal data. The possible consequence of not providing the data is that you will not be able to use our website to its full extent and we will not be able to use your data to improve our services.

The information generated by the cookie and the IP addresses about your use of this website are usually transferred to a HubSpot server in the USA and processed there. There is currently no adequacy decision of the Commission for a data transfer to the USA, but HubSpot offers suitable guarantees by concluding so-called standard contractual clauses. More information on the standard contractual clauses is available at https://legal.hubspot.com/dpa. Further information on data processing when using HubSpot is available at: https://legal.hubspot.com/privacy-policy.

 

Google reCAPTCHA
Our website uses Google reCAPTCHA, a website analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The purpose of our use of the tool is to determine, with the help of analyses of usage behavior on our website, whether data input on our website (e.g. via contact form) is made by a human being or by an automated program. This is to avoid automated requests (e.g. by spammers) and to increase the security of our website. We primarily record the interactions between you as a user of the website and our website with the help of cookies, data on the device/browser, IP addresses and website or app activities. 

The legal basis for the collection and further processing of the information is your consent (Art. 6 para. 1 p. 1 lit. a GDPR). The revocation of your consent is possible at any time without affecting the permissibility of the processing until the revocation. The easiest way to revoke your consent is to use our cookie banner or delete the cookies in your browser. There is no obligation to provide the personal data. The possible consequence of not providing it is that you will not be able to use certain functions of our website.

The information generated by the cookie and the (usually shortened) IP addresses about your use of this website are usually transferred to a Google server in the USA and processed there. There is currently no Commission adequacy decision for data transfer to the USA, but Google offers suitable guarantees by concluding so-called standard contractual clauses. More information on the standard contractual clauses is available at: https://policies.google.com/privacy/frameworks?hl=de. In addition, Google says it has imposed a standard on itself equivalent to the former EU-US Privacy Shield and has pledged to comply with applicable data protection laws when transferring data internationally. For more information on data processing when using Google reCAPTCHA, please refer to Google's privacy policy at: https://policies.google.com/privacy.

 

LinkedIn
In addition to our website, we also use the social media platform LinkedIn to present our company. The social media platform LinkedIn is operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn").

When visiting our company page on LinkedIn, data processing is carried out under joint responsibility. The relevant agreement pursuant to Art. 26 GDPR can be found at the following address: https://legal.linkedin.com/pages-joint-controller-addendum

We would like to point out that you use our presence on LinkedIn and the functions of the social media platform on your own responsibility. This applies in particular to the use of the interactive functions (e.g. commenting, sharing, rating). When you visit our LinkedIn page, LinkedIn collects, among other things, your IP address and other information that is present on your terminal device in the form of cookies. This information is used to provide us, as the operator of the LinkedIn page, with statistical information about your interaction with us. Further information on data processing by LinkedIn can be found in LinkedIn's privacy policy at: https://de.linkedin.com/legal/privacy-policy.

The legal basis for the collection and further processing of the information is your consent, which you have given to us or LinkedIn (Art. 6 para. 1 p. 1 lit. a GDPR). The revocation of your consent is possible at any time without affecting the permissibility of the processing until the revocation. There is no obligation to provide the personal data. The possible consequence of not providing it is that you cannot visit our company's LinkedIn page or view and interact with our posts on the social media platform.

The social media platform LinkedIn is operated on servers in the USA. There is currently no adequacy decision by the Commission for data transfer to the USA, but LinkedIn offers suitable guarantees by concluding so-called standard contractual clauses. More information on the standard contractual clauses is available at the following addresses:

To exercise your data protection rights, you can contact us or LinkedIn. To the extent that one party is not responsible for responding or needs to obtain the information from the other party, we or LinkedIn will then forward your request to the relevant partner. Please contact LinkedIn directly for questions about profiling and processing of your data when using the LinkedIn site. If you have any questions about the processing of your interaction with us on our LinkedIn site, you can contact us at the contact details provided above.

 

Newsletter

We send newsletters and other electronic messages containing relevant content and advertising information (hereinafter referred to as "newsletters") only with the consent of the recipient. Newsletters generally contain information about our approach, offers, promotions and the activities of our company. The registration to our newsletter takes place via our website. To log the registration, the registration and confirmation time as well as the IP address are stored. Dispatch service provider: The newsletter is dispatched by HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, phone: +353 1 5187500, https://www.hubspot.de. HubSpot is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with the European level of data protection.

The dispatch service provider generally uses the processed data in pseudonymous form (i.e. without allocation to a user) for the optimization or improvement of its own services (e.g. for the technical optimization of the dispatch and the presentation of the newsletter or for statistical purposes). However, the dispatch service provider does not use the data to contact the recipients of the newsletter itself. He also does not pass on the data.

The newsletters contain a so-called "web-beacon", i.e. a file the size of a pixel, which is called up by the server of the dispatch service provider when the newsletter is opened. Technical information (type of browser, system data, e.g. IP address) is collected. This information is used for the technical improvement of the services. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked.

This information can be assigned to the individual newsletter recipients. However, it is not our aim to observe individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Cancellation/revocation - You can revoke your consent to receive our newsletter at any time. Thus your consents to its dispatch by the dispatch service provider and the statistical analyses expire at the same time. A separate revocation of the shipment by the shipping service provider or the statistical analysis is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter. If users have only subscribed to the newsletter and canceled their subscription, their personal data will be deleted.

 

Disclaimer

We constantly check and update the content that we have published on our website. We assume no liability or guarantee for the topicality, correctness and completeness of the published contents.