Our story

OTHERS SAY THE SKY IS
THE LIMIT, FOR US IT'S
JUST THE BEGINNING

About us

FOUR BUILDERS. ONE CONVICTION.

Bluemorrow was founded by four entrepreneurs and innovation leaders who shared a common conviction.

Across industries, we saw the same pattern: strategy defined but not executed, ideas generated but not scaled, ventures launched but disconnected from long-term direction. We believed innovation had to operate differently. Focused. Measurable. Directly tied to strategic intent.

So we built Bluemorrow to close this gap — integrating foresight, strategy, innovation and venture building into one coherent growth architecture.

Our founders

COMPLEMENTARY STRENGTHS. ONE INTEGRATED MODEL.

Bluemorrow is shaped by four complementary founders. Each represents a core pillar of our growth architecture — together forming a seamless system from foresight to scale.


 

“Understanding the future is not enough. I’m interested in building organizations that can shape it. For me, foresight, strategy, and business building serve one purpose: turning uncertainty into new growth.”

ToBIAS HEGER

PARTNER & CEO

​​Tobias is among the early pioneers of corporate foresight in Europe. With a PhD focused on foresight in networks, he has spent his career helping organizations translate long-term signals into strategic direction and ultimately into new business. As a founder and exited entrepreneur, he has built and scaled advisory teams, established venture-building structures, and anchored foresight capabilities in multinational corporations.

Tobias is passionate about creating and growing companies, especially in their formative stages, and about building high-performing, mission-driven teams. Deeply curious about emerging technologies, Tobias focuses not on the hype, but on how to extract business value from them. He brings academic rigor and entrepreneurial drive together to design the long-term architecture behind sustainable growth.


Sebastian Knab

PARTNER | FORESIGHT & STRATEGY

Sebastian advises senior leaders on turning future insights into strategic direction and viable business opportunities. Throughout his career, he has helped organizations navigate major industry shifts by shaping portfolios, building future-proof strategies and guiding transformation agendas. He has built and led international consulting teams and served clients across industries on embedding future intelligence into decision-making and systematically building foresight capabilities.

For more than 15 years, Sebastian has helped shape the corporate foresight field in Europe, with a particular focus on making foresight actionable for strategy, innovation and business building. Combining methodological rigor with practical application, his work helps organizations move from exploring the future to acting on it. He regularly speaks at international conferences, publishes on strategic foresight and innovation, and lectures in academic and executive education. Sebastian holds a PhD on business model innovation in large-scale industry transitions.

 

“I’m driven by the question of how companies reinvent themselves in times of radical uncertainty and constant change. I work with leaders to cut through the noise, spot the opportunities that matter, and move early on them.”


 

“I am passionate about building innovation systems that connect people, partners and ideas. Open innovation is not about generating more concepts, but about creating structured collaboration that leads to measurable impact.”

LINDA ARMBRUSTER

PARTNER | INNOVATION & VENTURE DESIGN

Linda operates at the intersection of design, strategy, innovation and venture creation. With a background in design, she brings a human-centered perspective to how organizations explore and unlock new opportunities. As a founder and innovation leader, she has worked across corporates, startups and academia, building and scaling ventures including her consultancy Spark Works.

Alongside her entrepreneurial work, she contributed to teaching and outreach programs at ETH Zürich and completed executive education in innovation and leadership at Stanford and Oxford. She also serves as innovation expert for Innosuisse and sits on the advisory board of a venture studio. Drawing on this experience, she designs innovation systems that connect ecosystems, apply portfolio discipline and leverage AI as a driver of sustainable growth.


Henning Bär

PARTNER | VENTURE BUILDING & VENTURE STUDIO

Henning is an entrepreneurial builder focused on translating strategic ambition into scalable businesses. With several years in corporate Strategy, M&A and Venture Building, he understands the internal dynamics of capital allocation, governance and executive decision-making and how to secure the commitment required to scale new ventures beyond experimentation. His focus is not on strategy decks, but on creating businesses that deliver measurable growth.

Henning has designed and led venture studio structures for multiple corporates, successfully spinning off and scaling ventures across markets. With an engineering background and hands-on fintech experience, he combines technical depth with commercial execution. He is driven by bringing validated ideas to market fast, achieving early product–market fit, and scaling them into sustainable, multi-market growth platforms.

 

“The best idea means nothing without the discipline to execute it. In my experience, growth is never about the brilliance of the concept, it’s about the people who have built and scaled it before."

Our promise

The Standard We Hold Ourselves To

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Speed with Substance

Speed with Substance

Innovation demands urgency. But urgency without rigor creates noise. We work fast, but never at the expense of strategic clarity or quality. Every initiative is anchored in a clear hypothesis and designed to deliver measurable impact.

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BUILDING WHILE EMPOWERING

BUILDING WHILE EMPOWERING

We do not believe in dependency. While we build new businesses and growth engines, we simultaneously strengthen your internal capabilities. True innovation is not episodic. It becomes part of how an organization operates.

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Human Judgment Amplified by AI

Human Judgment Amplified by AI

Technology accelerates insight. Human expertise ensures relevance. We combine advanced analytics and AI with deep strategic and entrepreneurial experience. The result is better decisions, faster validation and sustainable growth.

Team

Meet the Leadership Behind Bluemorrow

Bluemorrow is led by its founders and supported by an experienced leadership team. Together, they combine strategic foresight, innovation expertise and venture-building depth to turn ambition into measurable impact.

Dr. Tobias Heger

Managing Partner | CEO

Dr. Sebastian Knab

Managing Partner | Foresight, Strategy & Innovation

Linda Armbruster

Managing Partner | Innovation & Venture Design

Henning Bär

Managing Partner | Venture Building & Venture Studio

Skills we bring to our projects
Strategic thinking Leadership Innovation management MarCom Market research Growth hacking Foresight & trend analysis Tech scouting Product design

Erik Neumann

Director | Finance & Operations

Eric Schmid

Director | Venture Growth Switzerland

Philipp Maron

Manager | Foresight, Strategy & Innovation

Michael Augsburger

Manager | Venture Design & Innovation

Lilian Hörler

Manager | Innovation & Design

Dominik Krabbe

Manager | Foresight, Strategy & Innovation

Julia Schmidt

Manager | Foresight & Strategy

Want to work with us? Get in touch now...

Advisory Board

Advisors Who Push Us Forward

Behind every great company is a trusted circle of advisors. Our board provides strategic guidance, sharpens our thinking, challenges assumptions and expands our impact.

Dr. Michael Durst

Advisory Board

Founder, Chairman & EVP Strategy at ITONICS

Dr. Alan Cabello

Advisory Board

Director Enterprise Transformation at SCOR

Innovation Lecturer at ETH Zurich

Prof. Stefano Brusoni

Advisory Board

Professor Management, Technology & Innovation Ι Pro-Rector at ETH Zurich

Heike Niehues

Advisory Board

Former EVP & BU Lead - Fixed Transparent Modules at Webasto 

Patrick Wirth

Advisory Board

CFO at PROBIS

Dr. Christoph Nabholz

Advisory Board

Former CRO & CSO at Swiss Re

 

Testimonial profile Martin
Martin Claesson HD Platform Vision & Strategy, Volvo

“The team's ability to catch customer needs and transform them into relevant results has left me impressed and happy. Their intuitive understanding of the need and their innovative approach to addressing it paired with stringency, discipline and professional delivery, makes it easy for me to recommend them as collaboration partners" 

Thomas portrait
Thomas Boermans Head of Foresight, E.ON

"I’ve worked with the team for several years and value them as trusted partners. They bring deep expertise and cross-industry insights, helping us facilitate well-structured processes and build lasting capabilities. Their support has been key in making our work resonate with - and be actionable for - internal stakeholders across innovation, strategy, and risk. They’re strong sparring partners: professional, insightful, and always a pleasure to collaborate with."

Alice Repetti
Alice Repetti Strategy & Digital Transformation, Baloise Groupe

“The Bluemorrow team has been an invaluable sparring partner for our innovation strategy, providing consistent support over the years. Their expertise in user research and testing has significantly amplified the quality of our own and our start-up’s projects. With an understanding of the corporate world and a hands-on approach,  they acted as a true extension of our team.”

Olivia Elger
Olivia Elger Foresight Manager, Swiss Post

“The team openly shared their expertise and taught me new methods of strategic foresight. Thanks to them I improved my own skills. The cooperation was always very supportive, the team has high expertise, great project management skills and is fun to work with. Furthermore, they are very engaged with the topics of the clients.”

Michael Durst
Michael Durst Founder, ITONICS

"The Bluemorrow experts have been highly beneficial for building the foresight and innovation capabilities of our clients. Their profound knowledge combined with a practical approach, oriented towards actionability helped get the most out of our innovation management OS. I can confidently recommend Bluemorrow to partners seeking to futureproof."

Christopher Ulrich
Christopher Ulrich Global Head of Innovation Strategy, Siemens Energy

"Given the long innovation cycles in our industry, it is paramount to identify emerging trends early, both to seize new opportunities and to proactively address associated risks. Foresight provides a structured and forward-looking way to do exactly that. Bluemorrow has been an excellent partner in driving and facilitating a global foresight initiative with their proven methodology. I can highly recommend Bluemorrow."

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Locations in Berlin, Zürich, Cape Town

40

Future business builders, innovators and experts

100+

Clients we worked with

5000+

Opportunities identified