Project Case

OPPORTUNITY SPACES FOR GLOBAL INNOVATION STRATEGY

Foresight Innovation Future strategy
BSH_Bosch_und_Siemens_Hausgeräte_logo
E.ON logo

Challenge

BSH had already mapped a wide range of potential areas based on foresight, technology trends, and market signals. To translate this landscape into a clear focus for its global innovation strategy, the challenge was to consolidate the options, sharpen them, and prioritize the most promising opportunities. This will enable BSH to ensure focus, alignment and steer its global innovation strategy.

 

BSH-challenge
BSH-Challenge

Approach

Using a structured innovation research process, we:

  • Reviewed and synthesized BSH’s initial focus area mapping
  • Defined assessment criteria
  • Developed executive-ready fact sheets for 13 focus fields, including a.o. market trends, consumer insights, strategic impact and regional relevance

Outcome

13 clearly defined Innovation Focus Fields with opportunities along three innovation horizons:

  • Core
  • Adjacent
  • New business
Recommended action incl. emerging risks and investment opportunities for each focus field that enabled BSH to make data-driven decisions.

 

BSH-Outcome
Profile picture of Christian Beck
Christian Beck Head of Strategic Foresight Management, BSH Home Appliances Group

"The real impact of this project was having clearly defined innovation focus fields that were consistently aligned with all perspectives - from consumer needs to market dynamics and technology trends. We also greatly valued the collaboration with Bluemorrow: the team worked very professionally, quickly understood what really mattered, and delivered high-quality results with great flexibility in a short timeframe."

5

Weeks sprint, from kick-off to deliverable

10+

Internal and external sources consolidated

7

Internal and external evaluation dimensions 

13

Innovation Focus Fields defined

Cases

DRIVING IMPACT THROUGH INNOVATION AND GROWTH