Services

IDEATION & MARKET VALIDATION

We help organizations turn innovative concepts into validated market opportunities and actionable ventures. By combining user insights, market dynamics, and iterative testing, we ensure that each opportunity aligns with unmet market needs and delivers a clear business case.

From ideation to feasibility validation, we streamline the path from concept to investable business ideas.

What

Ideation & market validation in action 

Organizations often struggle to: 

  • Identify unmet customer needs and market gaps amidst amidst increasing competition
  • Ensuring ideas are not only innovative but also scalable and commercially viable
  • Quickly testing market potential, sizing opportunities, and validating business models to reduce risk
Ideation & Validation Challenge

We deliver a structured methodology:

  1. Insight Generation: Combine trend analysis and market research 
  2. Customer Engagement: Conduct in-depth interviews and surveys to understand pain points and drivers 
  3. Concept Development: Create prototypes and test them with users
    Validation & Refinement: Use data- driven insights to ensure market fit
Ideation & Validation Approach
  • Customer Insight Report: Deep dive into customer needs, pain points, and motivation
  • Validated Concepts: High-fidelity prototypes with proven desirability, feasibility, and viability
  • Market Fit Analysis: Strategic recommendations, including market sizing and business model validation.
  • Go-to-Market Plan: Actionable steps to bring validated ideas to life
Ideation & Validation Outcome

Example Timeline

Project duration: 12-16 weeks

Week 1-3

Opportunity Identification

Week 4-7

Problem Definition

Week 8-9

Ideation

Week 9-12

Concept Validation & Refinement

Week 13-16

Feasibility & Market Readiness

Lilian

Want to know more about Ideation & Market Validation? Talk to Lilian Hörler, Manager Innovation & Venture Design

Schedule call now
Cases

DRIVING IMPACT THROUGH INNOVATION AND GROWTH

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Multinational Technology Conglomerate

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