STRESS-TESTING A GLOBAL SUSTAINABILITY STRATEGY

Challenge

Sustainability had long been an important pillar of Mondelēz's business. Yet shifting market, regulatory and political conditions were increasingly calling its relevance into question. Mondelēz needed to define the future role of sustainability in its business.

Approach

To address the challenge, we applied our wind tunneling approach: trend scanning, scenario development and expert validation, followed by wind tunneling the existing strategy to identify emerging opportunities and risks. An AI co-pilot under human oversight accelerated every process step. In cross-functional Strategy Days, experts prioritized strategic dig sites and defined the capabilities to deliver them.

Outcome

Mondelēz received a stress-tested, future-ready sustainability strategy with a clear path to activation.

• Set of future scenarios and wind-tunneled view of the existing strategy

• Prioritized strategic dig sites ready for activation, spanning supply, packaging, data and carbon strategy

• A future capability roadmap and target operating model to deliver the strategy