BUILDING A GLOBAL NETWORK OF FORESIGHT CHAMPIONS

Challenge

From the very beginning Mondelēz International set an ambitious goal: make strategic foresight a shared capability across the entire organisation. Rather than building a specialist function, they aimed at establishing a common language embedded in how cross-functional teams think, plan, and decide.

The challenge was architectural: how to build that capability at scale, across functions and geographies efficiently.

Approach

Mondelēz Strategic Foresight and Bluemorrow teams have collaboratively designed and delivered Foresight Forge, application-focused, bootcamp-style programme, built around the “Prometheus” operating model.

Combining expert-led live sessions, asynchronous e-learning, and weekly 1:1 coaching, nine core modules were delivered globally, with participants applying their learning through capstone projects tackling real strategic questions in their markets.

Successful completion led to dual certification by ETH Zurich and Bluemorrow.

Outcome

Foresight Forge trained 40+ foresight champions now embedded across Mondelēz business units around the world. Each graduate completed a capstone project addressing a real strategic question from their market, turning foresight training into practical work with direct business application. Champions continue applying these methods day-to-day, extending foresight's impact across the company well beyond the programme itself.