Project Case

TURNING OUTSIDE-IN INTELLIGENCE INTO A GLOBAL INNOVATION PIPELINE

Open Innovation Strategy
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Challenge

A Fortune 500 consumer goods leader recognised that internal teams lacked the outside-in perspective needed to credibly identify radical innovation opportunities. There was no established process to surface and connect innovation challenges horizontally across BUs. They were looking for outside-in intelligence and a structured facilitation, translating disparate signals into a prioritised set of opportunity spaces.

 

Challenge
Approach

Approach

We designed and ran a funnel approach to systematically identify and narrow down innovation opportunities through structured, collaborative filtering. Starting with broad trend scanning across corporate, start-up, and academic sources, we clustered findings. In interdisciplinary workshops, we progressively prioritised, which produced a clear horizon view of the highest-potential opportunities.

Outcome

The project delivered a validated outside-in innovation process, adopted across business units as a repeatable methodology for future strategy cycles. From an initial pool of 70 Opportunities, the team narrowed the funnel to 24 prioritised strategic opportunities across three horizons. Five top-priority initiatives were kicked-off with a clearly defined roadmap.

Outcome
1

New repeatable process to identify opportunities

24

Prioritized strategic opportunities 

5

Innovation projects across horizons kicked-off

Cases

DRIVING IMPACT THROUGH INNOVATION AND GROWTH