At Bluemorrow, our goal is to deliver the highest possible value to our clients by deeply understanding their challenges, offering relevant and impactful services, and applying cutting-edge methodologies and technologies. To support this ambition, we have established an advisory board.
Our advisory board is composed of experienced and respected strategic thinkers who have built, led, and transformed organizations across industries. Their expertise spans entrepreneurship, corporate innovation and scaling, strategy and leadership, academia, and venture capital.
By challenging our assumptions and sharpening our perspective, the advisory board plays an important role in helping us focus on what is needed, stay relevant, bold, and effective in the work we do with our clients.
Together, they form a diverse and strong group of advisors. Below, we briefly introduce each member: Alan Cabello, Christoph Nabholz, Heike Niehues, Michael Durst, Patrick Wirth and Stefano Brusoni. Keep reading to discover how their backgrounds enrich and challenge our approach at Bluemorrow.
Dr. Alan Cabello - Innovator, entrepreneur & strategic advisor
Alan Cabello is a seasoned innovator, entrepreneur, and educator with 15+ years of experience in corporate transformation. He co-founded Spark Works and Sparkademy, built innovation programs at ETH Zurich, and led ventures at Swiss Re and Allianz.
With deep expertise in innovation strategy, capability building, and digital transformation, Alan supports Bluemorrow in strengthening its impact model by bringing a unique perspective at the intersection of startups, corporates, and academia.
Quick questions with Alan
You’ve worked across startups and corporates. What’s the key to successful innovation in large organizations today?
Alan: The key is creating structured spaces for experimentation while aligning with strategic goals. Large organizations must learn to collaborate with startups, empower cross-functional teams, and adopt a portfolio approach to innovation. Cultural alignment, leadership buy-in, and the ability to scale validated ideas across silos are critical. It's something I’ve seen firsthand across multiple companies as an innovation manager, consultant or in academic-industry collaborations at ETH Zurich.
How do you see the role of foresight evolving in a world shaped by AI and rapid change?
Alan: Foresight is shifting from long-range prediction to dynamic sense-making. In an AI-driven world, it must combine data-driven insights with human judgment to detect weak signals, test plausible futures, and guide strategic agility. It’s no longer about getting the future “right,” but preparing organizations to adapt confidently and ethically, something we’ve embedded in executive programmes and innovation labs we’ve led through the years.
Dr. Christoph Nabholz - Foresight, risk & sustainability strategist
Christoph Nabholz was Chief Research & Sustainability Officer at Swiss Re and led the renown Swiss Re Institute. In that capacity, he led global foresight, risk intelligence, and sustainability strategies. With 30+ years of experience, from molecular genetics at Harvard to corporate risk innovation, he helps organizations anticipate emerging risks and drive long-term resilience.
At Bluemorrow, Christoph strengthens the link between strategic foresight, risk management, and sustainability-driven impact.
Quick questions with Christoph
What’s the role of risk intelligence in strategic foresight?
Christoph: Foresight without risk perspective is blind. True future-readiness comes from understanding opportunities and vulnerabilities ahead and preparing for both with the same intensity.
How can companies better link sustainability and strategy?
Christoph: Stop treating sustainability as a side topic. The best strategy is to embed it in corporate strategy from the start, not just because it's expected, but because it creates long-term resilience and value.”
Heike Niehues - Digital transformation & new work leader
Heike Niehues has led global operations as EVP, where she has driven digitalization in manufacturing and customer experience, integrated robotics, and championed new work practices.
With deep experience in managing supply‑chain challenges, hybrid work models, and continuous improvement, Heike brings a pragmatic, results-driven yet forward-thinking perspective to digital and organizational transformation.
Quick questions with Heike
How do you balance digital transformation with maintaining strong human connection?
Heike: It’s not one or the other. Implementing robotics and digital tools, but make sure customer collaboration is co‑designed and that hybrid teams decide their own balance between remote and in-person work.
What’s a non-negotiable in continuous improvement?
Heike: Never stop questioning. We combine structured process improvement with cultural evolution, challenging assumptions every few years and embedding learning into the day-to-day rather than treating it as a one-off project.
Dr. Michael Durst - Innovation systems & foresight technology expert
Michael Durst is the founder and Chairman of ITONICS, one of the world’s leading software platforms for innovation and foresight. With over 20 years of experience at the intersection of technology, strategy, and entrepreneurship, he has helped global companies build scalable systems for future-readiness.
At Bluemorrow, Michael strengthens our thinking on how digital tools and data-driven approaches can power strategic foresight and innovation.
Quick questions to Michael
Where do most companies go wrong when trying to scale foresight?
Michael: They treat foresight as a one-off exercise. The key is to embed it into decision-making systems by using data, clear processes and the right tools to create ongoing impact in shaping the company.
What excites you most about the future of innovation platforms?
Michael: The convergence of AI and foresight. We’re moving toward systems that not only collect signals but help interpret and act on them faster and more intelligently than ever before.
Patrick Wirth - Corporate venture builder & innovation strategist
Patrick Wirth is a seasoned entrepreneur, executive, and co-founder of Swiss Startup Group, with deep experience helping corporates bridge the gap between bold ideas and scalable business models. He advises large organizations on corporate venture building, startup collaboration, and innovation strategy.
At Bluemorrow, Patrick brings a venture mindset that strengthens how we help clients move from insight to real-world impact: fast, focused, and purpose-driven.
Quick questions to Patrick
What’s the most common mistake corporates make in venture building?
Patrick: They try to overcontrol. Ventures need space to move fast, to learn and to pivot. The best corporates provide strategic direction and support, but resist the urge to micromanage.
What advice do you have for innovation leaders starting new businesses?
Patrick: Think in terms of validation, not perfection. Get real market feedback early and often. You’re not building for your board, you’re building for your future customers.
Dr. Stefano Brusoni - Organizational learning & innovation expert
Stefano Brusoni is Professor of Technology and Innovation Management at ETH Zurich and a leading expert on organizational learning and complexity, and innovation capabilities. With a background that includes the London Business School, he advises global firms on how to navigate change and build adaptive organizations.
At Bluemorrow, Stefano helps sharpen our thinking at the intersection of foresight and organizational transformation, ensuring our clients stay resilient in fast-moving, complex environments. Further, he ensures state-of-the-art method know-how and rigour in our work.
Quick questions to Stefano
What’s the biggest challenge companies face when trying to become more future-ready?
Stefano: They underestimate how hard it is to unlearn. Becoming future-ready isn’t just about getting new tools, it’s about letting go of old habits and ways of thinking. That requires leadership and commitment.
What advice would you give to executives navigating complex change?
Stefano: Start small, but stay systematic. Complexity can’t be reduced, it has to be managed. Build structures that support experimentation, learning, and adjustments while maintaining strategic focus.
What this means for our clients
With every major transformation, the challenge isn't just seeing the future, it's acting on it. Our Advisory Board helps us test assumptions, refine strategies, and stay focused on long-term value.
Clients benefit from sharper recommendations, broader perspectives, and access to a network of leaders who’ve done this before. It’s one more way we ensure our advice isn’t just visionary, but grounded and impactful.
Ready to shape your future with confidence?
Let’s explore how Bluemorrow, supported by a powerful advisory network can help your team build strategic clarity and drive innovation.
