From Insight to Revenue: Customer Discovery and Commercial Validation in the Age of AI

Date: June 30th, 2026
Location: ETH Villa Hatt, Zurich

From Insight to Revenue: Customer Discovery and Commercial Validation in the Age of AI

Join our 5th executive event at ETH Zurich for a focused deep dive into how leading organisations are rethinking customer discovery and commercial validation in the age of AI.

From AI-supported prototyping and synthetic testing to predictive market simulations, new capabilities promise to accelerate learning cycles and reduce uncertainty. But do they truly lower market risk — or do they create new forms of false confidence?

Together with senior strategy and innovation leaders, we will examine how AI is reshaping early-stage validation, where its limits lie, and how companies can move beyond pilots to achieve real commercial traction and measurable business impact.

Expect an afternoon of practical insights, concrete case examples, and candid peer exchange on how to turn customer insight into scalable revenue in an increasingly AI-enabled innovation environment.

Agenda 

- 12:00 Welcome by Prof. Brusoni & Networking Lunch

- 13:00 Keynote Bluemorrow

- 13:40 Case Study Presentations

- 15:00 Interactive Panel Discussion

- 16:15 Group Workshop

- 17:00 Apero Riche

A Prestigious Setting for Strategic Dialogue: ETHZ Villa Hatt