Lilian Hörler

MANAGER | INNOVATION & DESIGN

Lilian Hörler works at the intersection of human-centered design and collaborative innovation, helping organizations understand their users and translate those insights into meaningful products and services. Her work spans service design, UX, and visual design, and she plays a central role in shaping Bluemorrow's design materials and innovation tools.

Prior to Bluemorrow, Lilian led global user research initiatives and innovation projects for multinational clients across FMCG and technology sectors, developing a sharp eye for what drives real user behavior and how to build around it.