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imagehttps://bluemorrow.com/hubfs/Blog-Images/The%20Advocacy%20Distortion%20Signal%20Chain.pngFlow diagram showing how advocacy bias accumulates across five stages of customer discovery: question design, interview, recording, interpretation, and reporting — widening the gap between market signal and what the organisation heard.The Advocacy Distortion Signal Chainhttps://bluemorrow.com/hubfs/Blog-Images/preview%20image%20-%20market%20demand%20validation.webpmarket demand validationpreview image - market demand validationhttps://bluemorrow.com/hubfs/Blog-Images/The%20Question%20Quality%20Spectrum.webpSpectrum of five customer discovery question types ranked from weakest to strongest signal: closed leading, scaled preference, open opinion, behavioural probe, and commitment probe — showing what each measures and how close it gets to real purchasing behaviour.The Question Quality Spectrumhttps://bluemorrow.com/hubfs/Blog-Images/The%20Evidence%20Quality%20Spectrum.webpThe Evidence Quality 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